Websites - Different to Bright FM

The second two stations I am looking at are completely different to mine, Capital and LBC.

Capital FM

When looking at the Capital FM radio website, I noticed the colour scheme and artists featured suggest the target audience is younger. The blue in the background implies the audience can be either male or female.

LBC

The LBC radio website is very simple, with a white background it makes it suitable for any age group. Although you can see the presenter is an older male which could suggest an older audience. The website is filled with news stories suggesting the radio is a talk show rather than a music station. The stories also imply that the audience are people who want to hear the news or discussion, which is predominantly an older audience.