Jingles

When listening to a few different radio stations, I found that there are a number of different types of jingles.

Here are the different types of jingles:

Station Jingle: 

• Played the most frequently. Played on each radio show.
• Usually contains the name and frequency of the radio and a slogan that sums up the style of the radio. Helping the target audience realise the type of music that will be played.

Show Jingle:

• Suggesting to the audience what type of show it will be (for example: Music, talk, comedy).
• Indicates the name of the show and the radio, and possibly a slogan setting the tone for the show.

News Jingle:

• Often just the name of the station with the word "News".
• The jingle often has serious music setting the tone for the audience.

Traffic/Travel Jingle:

• Usually the name of the station with the words "Traffic" or "Travel".
• Played most frequently on the Breakfast show and the Drivetime show.
• Often has the sound effects of traffic, rather than music.

Weather Jingle:

• Often the name of the radio station with the word "Weather".
• Often sponsored by a company (for example Kleenex tissues or Ariel).

Competition Jingle:

• Will contain the name of the radio station. 
• Often with an excited presenter.

Sports Jingle:

• Will include the name of the station with the word "Sport".
• Often has upbeat music, indicting the excitement of sport.
• Could contain the sound effect of a sports crowd cheering.