Target Audience and Websites

Everything within a radio station's website will indicate the radio station's target audience. The theme of the website will attracted the target audience. This is another way to establish who the target audience are.

I am going to look at two radio station websites that are similar to mine and two radio station websites that are completely different to mine.

While looking at the websites I am going to analyse the font, colour, language used, tabs, competitions, pictures, stories shown and the music played.
I am going to see if these factors relate to age, gender and lifestyle, showing how important branding the station towards the target audience is.