This story from The Francis Crick Institute is about Camden's future eco-friendly energy scheme.
Here below is a link to the rest of the article.
Camden eco-friendly heating - Science
The 5Ws
Who - Camden council
What - Unveiled first phase of echo-friendly energy scheme
Where - Camden
When - 21 May 2015
Why - Low Carbon energy network
News Values
Immediacy - Announced the day the story was released.
Familiarity - UK specifically in Camden.
Amplitude - Give energy to people using low carbon emissions.
Impact - It could help save the environment.
Surprise - Don't often hear local councils doing something good for their community.
Personalisation - The affect it will have on the community, it will be more affordable and more eco-friendly.
Balance - Good news that people are doing something about the amount of carbon being produced into the atmosphere.

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